Hey, babies. Today I want to talk to you about the time when I dropped my launch, despite putting absolutely everything into it. About why I did that, what it meant, what it taught me, and how I’ve grown from it. How it’s helped me be more of a badass bitch.
Dropping your launch is something that is basically unheard of. But you know what – that doesn’t mean people don’t do it. It just means nobody wants to talk about it. I want to *change* that. I want to start a dialogue around “failure”, around doing something that people don’t really do, around giving up but doing it with good reason.
I dropped my motherfucking launch. I’d put in hours and money. Loads of it – I’d paid my team, created so. much. content, held a *potent AF* masterclass all around a delicious, amazing, upcoming container. And then: I dropped it. Cancelled it. Said no thank YOU, this isn’t happening.
And it wasn’t because nobody signed up. People had said yes – I had some amazing womxn on board, ready to be part of this. Something didn’t feel right – and I pushed through regardless, sure, but in the back of my mind there was a little voice saying don’t do it. Still, I kept going – I had to, because I’d invested everrrrrything into my coach, into this launch, into my shares portfolio. So (I thought) I had to make that money back.
But the thing is, as much as this was the way to hit the milestone I wanted to hit… everything was crumbling around me. I felt like I was losing integrity. But was that better than losing everything? I told a friend I was planning on dropping the launch and she asked if I was doing it out of fear.
Was I? No – not that kind of fear, anyway. Not the “what if nobody signs up” kind of fear, or the “what if I don’t hit the milestones I want to hit” kind of fear either. It was a wider, deeper type of fear. This is why I dropped my launch:
I needed a fucking break.
I needed to integrate.
It didn’t feel right for that moment in time.
And that’s okay. My brain was still talking, though – still coming up with these stories, these negative thoughts. Like what if the money dries up and you can’t pay your rent, Britt, or what if you can’t afford food?! I saw all of my worse case scenarios playing out in my head, all of my fears, all of my failures. I had sleepless nights, I was tired, I was stressed out of my mind in so many ways.
And yet… I chose to trust. I trusted where I was being guided with this. I chose to drop the launch because I know I’m provided for. I know people want to work with me, and money always finds its way to me, and my business is safe. No matter what. At that moment, everything felt like ground fucking zero but still, I felt safe. I chose to trust. I felt safe in myself, in my business, in my magic. Because, bitch, I am magic – and so are you.
And I get it now. I get the lesson – because there was a lesson in this, which is why I’m talking about it today. So I can share the lesson with you, so we can rise together. I had to go through this turbulence now so that I’ll never experience it again, and so I can lead my own clients to SUCCESS baby!!!
So now, we go again. I’m ready. I dropped my launch, I’m talking about it, I’m owning the fact that I did that. I have crossed the fucking threshold.
Love you, bitch – do what you need to do. And keep on being badass.
P.S. after taking that time to rest and integrate, I am now launching something that feels SO RIGHT TO ME. My unofficial certification Step Into Your Lightworker is open for the third round and it is POTENT AS FUCK. Check it out here. See you there biiiiitch!