My delicious 6 week container, Threshold, is well underway and I’ve been assisting the girls over there in selling. And I wanted to share some of this wisdom further, with YOU. Because we might be healers and lightworkers but we have to understand that we are business women too.
And selling is a major part of the archetype of being a CEO-bad-bitch-business-woman. I know it can bring with it feelings of shame, ick & all-round resistance. Ughhhh I get it. But when you have a business and not just a passion project… you NEED to be selling. It is an art, and encompasses the ability to bridge a relationship between possibility and creation. Which will all make sense if you keep reading!
I have had to overcome so much anxiety around selling and networking throughout my working life – from phone calls to huge networking events full of old rich white men who you were meant to be impressing. Yes it feels sleazy. Yes, the thought of selling makes a lot of us think of the real-estate agents/car salesmen of the world.
And there is a lot of trauma that we go through around rejection and being seen: it’s hard to own your shit, especially when you feel like you’re always up against someone better. That’s where it starts getting competitive, and that’s what feels gross…
But through the evolution of your business and your incredible creations, it doesn’t have to be that way.
I have overcome all of this ick and become so deeply okay with selling because it’s not just selling… It’s bridging the relationship (told you I’d explain it!) between possibilities and creation.
Huh? So the possibilities are the thing(s) you market: your offers, your gift, your skillset. It’s what you showcase and share and promote. And selling is how you bridge the gap between those, and actually creating these possibilities in the reality that is your clients’ lives.
Do you get it?! Selling is actually a sacred service because it is for them. It is for your clients and your audience and the people whose lives you are going to change.
Fundamentally you might find that this doesn’t land for you because of some kind of trauma in your life. There is a code I love to channel, and help my clients to channel, when this happens: selling allows me to shift up the power in my business. Repeat it as many times as you like, baby.
Selling can be hard. It can be boring and scary and repetitive – you’re scared of rejection, of your audience and ideal clients finding someone else. You’re fearing that your prices are not safe. You’re putting the power in the hands of your audience and waiting for them to choose YOU and say yes to YOU. By giving them the power it breeds an energy of desperation around you and your offers; honestly, it’s leaky AF. Putting all this energy into saying ‘work with me, work with me’ – it’s not a vibe!
At the end of the day, babies, remember this: they need you, they need your service, and they need the possibilities you are creating for them. They need your transformation far more than you need them to pay you for it.
They need you more than you need them.
You’ll do well to remember that as you start selling sexily through your stories, and through just being your beautiful badass self.
Sign up to my FREE masterclass, The Prosperous Light Leader, for a two-part exploration into expanding the energetics behind your business… You’ll have to DM or email if you want to get in now before sign ups even open, or keep an eye out on my IG for when the page goes live!